What Are Communication Theories Like An ECLPC Theory?
ECLPC Theory
Introduction
The creation of effective and compelling communications that will achieve a specific marketing goal is one of the main concerns of marketing management. It is crucial when it comes to media selection or media/advertising research. But, choosing persuasive communications that will be most effective before using them is important. Also, measuring how well they succeeded in accomplishing their marketing goals is crucial. These are two of the main challenges in marketing management.
In this blog, we will go over some of the most common communication models. You will get many tips for effective communication. Continue reading to know what are the communication theories and their impact.
Why Communication Theories?
Effective management and the success of an organisation depend on effective communication. But hurdles to successful communication are encountered. Sometimes the message is too complex. Hence, the study of communication theory is challenging. The process has influence from various aspects of communication theory, including sender, receiver, noise, nonverbal clues, and cultural variations. There is a lot to remember while moving on with communication. The authors of the various communication theories coupled them with communication models to reduce things a little.
Three concepts appear in theories of communication: a sender, a message, and a receiver. Messages in the form of signs, symbols, and thoughts are useful to influence how an individual perceives their environment. Also, you might consider producing at one point a message that was chosen at another point.
What Is ECLPC Theory?
ECLPC is a theory. It examines the spread of knowledge that has social value through a series of theories. It is known as social marketing theory. Social and welfare institutions use this idea to promote or suppress a range of behaviour. The concept is administrative because it tries to establish a structure for developing, implementing, and evaluating information campaigns. Choose the target audience based on their knowledge requirements. After that, information is organised and shared in a way that the target audience can access.
The theory makes an effort to understand sociological and psychological elements. It combines to control people to make mass media information campaigns more effective. The theory focuses on assisting in the identification of the many social and psychological barriers. These barriers obstruct the dissemination of information. It helps to share information through the mass media and provides suggestions and solutions for doing so. These tactics range from using local tactics to using overpowering advertising.
Social Responsibility Theory Of Mass Communication
The Social Responsibility Theory makes several assumptions, including that everyone should strive for society’s benefit, everyone has the power to improve things, and one person can make a difference. According to the Social Responsibility Theory, one must make sure a choice or choice seems righteous before taking it. This is valid for choices or behaviours that have an impact on other people.
1. Raising Awareness Of The Audience
The first phase of advancing any new notion, person, or behaviour is to raise awareness that such a concept or person even exists. Using all resources, including traditional media like the news and even new media like the internet, one can raise awareness. Use a television campaign that is broadcast to a large number of viewers. It is one of the simplest ways to raise awareness in less time. But it has a cost tied to it. So, adopting more modern media has the advantage of allowing us to reach a bigger audience. You can reach the younger audiences that might not read newspapers or depend on television for information by using the internet.
2. Boost The Message
People have an impulse to forget new information fast after hearing it once. Thus, it is important to make sure that you expose people to the message through several channels to reinforce it. There are more means to reinforce messages, including door-to-door canvassing. You can try hosting group discussions and participating in debates on television. When individuals begin disseminating the message they have learned from others, they can alter themselves as agents.
3. Picking the Ideal Audience
When delivering messages, it is crucial to first pinpoint the audience that needs to hear them before working out the most effective way to do it. Costs are reduced as a result, with the increase in audience. For instance, using the internet to disseminate information to an audience of seniors. It would be inefficient given that the majority of seniors do not use computers. Radio and television would be a more efficient means to spread the word.
4. Create Impressions or Images
The audience won’t search for information on the person, thing, or service in the advertisement if they are not interested in it. You can use Image advertising in this case. Here, you can see recognisable and clear-cut visuals and the new goods or services about those images. This makes it easier to promote the new product in a favourable environment. For instance, using a well-known event to link positive feelings with a new coffee product may help it create its image.
5. Increase Interest
Grab the audience’s attention and spark its interest to make them seek out information. Information should be available to the broader audience. The audience may pay attention if there are dramatic happenings or surprising behaviours. A politician who cares about the environment demonstrates photos of him cleaning up a beach.
Conclusion
Models of communication seek to explain the process of human communication by using conceptual representations to show these notions. They are effective to illustrate and enhance working procedures. Any action that has a responsibility to the environment, society, culture, and economy is bound by the ethics of social responsibility. It is responsible if it comes from the media or another organisation. The media should not hurt but rather enhance the sociocultural and physical variables of the local economy. The Social Responsibility Theory is created on ethical values.
The moral standards shared by society as a whole i.e., what most people believe to be right or wrong are the foundation of this thought. Every person must follow ethics upright or in a way that promotes society. You can refer to any social media theories pdf to get more clarity. Or Join The IoT Academy’s Digital Marketing Course.
